The Challenge: In the competitive world of online beauty retail, customers often feel overwhelmed by choice and struggle to find the right products for their needs. This "choice paralysis" can lead to abandoned carts and missed sales opportunities. The Solution: An AI-powered voice assistant was developed to act as a virtual skincare advisor. The AI engages customers in a natural conversation, asking questions about their skin type and concerns to provide personalized recommendations, effectively guiding them through the sales funnel. The Impact: This AI advisor became a central part of the shopping experience, with half of all site visitors choosing to interact with it. More importantly, customers who used the AI spent 30% more on average, proving it to be a powerful tool for increasing revenue and customer engagement.